Identity Fund began in 2017 as a program underneath 501c3, UnbridledACTS, in response to the growing necessity for businesses to care for their people’s holistic health. It started with a small group of companies in the full-service events industry desiring to, “Do Good by Doing Well.”
Since 2001, through what is now called the 20:20:60 business model, Unbridled Companies have given the first 20% of their net profits to community giveback. Part of that giveback has since gone into the Identity Fund. The Fund helps remove the financial barrier of counseling and therapy for employees and their families, and also provides a list of trusted mental healthcare providers employees can reach out to, directly, for care.